Texas Weekly Online

Zee Entertainment marks 34 years, bets on tech, content and attention economy for next growth phase

Zee Entertainment marks 34 years, bets on tech, content and attention economy for next growth phase

Building on its pioneering spirit and industry-defining legacy of 34 years, Zee Entertainment Enterprises Ltd. (‘Z’) is taking firm and consistent efforts to achieve its growth aspirations and unlock new avenues of value creation. As the Company completes 34 years of shaping the evolution of India’s Media & Entertainment industry and redefining content creation, distribution and consumption patterns, it continues to fortify a future-ready, technology-enabled business architecture for the next era of entertainment. Blending its rich legacy and existing capabilities with emerging high-potential opportunities, ‘Z’ is creating unified and immersive entertainment experiences for its consumers to garner a significant share in the Attention Economy.