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Adidas accused of cultural appropriation by Mexico over new footwear design

August 9, 2025

Mexican officials say sportswear giant took design idea from Indigenous community in country’s southern Oaxaca state. Mexico’s government is seeking compensation from Adidas, accusing the sportswear giant of cultural appropriation for launching a new shoe design strikingly similar to traditional Indigenous footwear known as huaraches. Adidas’s new Oaxaca Slip-On was created by United States fashion designer Willy Chavarria, who has Mexican heritage. But the footwear has drawn strong...

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